Tarmac: A Global Bazaar For Street Culture Launch Event
We carried dreams into a digital world for the launch of Nike Air Max 270 React.
An Instagram video production was made for the Air Force Sage Low model customized by Raisa & Vanessa.
An instazine was created for Nike Techpack communication.
A community called “Tribe” that reflect brand’s values has been created.
3 teams were formed to create Nişantaşı, Galata and Moda Hood Runners; consisting of creative heads that had a passion to run.
Each team members and local guests were picked up by boat to enjoy a couple hours of a unique provincial experience: a tour on the Bosphorus
A workout studio was constructed at Beykoz Kundura Fabrikası to create a training atmosphere for Kerem Bürsin’s Men’s Sporstwear shoot
3 teams were formed to create Nişantaşı, Galata and Moda Hood Runners; consisting of creative heads that had a passion to run. Each team was shot in their own neighbourhood using the local texture as the background.
To create a full-day experience celebrating Nike’s Air Max model through the campaign Kiss My Airs and reveal the Vapor Max model in collaboration with the creator of Les Benjamins, Bünyamin Aydın.