Zero Magazine April Issue H&M Cover
Following the smashing H&M flagship store opening project by It’s Istanbul, Zero carried the occasion to its cover to further the effect. Real balloons were put inside the cover, supplementing a project that harmonized the real event with a digital communication strategy using the hashtag #havalaraucuyoruz (we’re flyin’). Popular bloggers, Billur Saatçi (OffNeGiysem)and Meriç Küçük(Maritsa) were the ones to kick-off the hashtag project. In the first half of April, more than 400 posts via this hashtag were shared. Among those that engaged via social media, winners who were chosen by a judge, awarded invitations to the opening party – and H&M balloons were distributed all around the city.