Set off as a leading player of Istanbul’s electronic music culture, Limits Off wanted to create an organic bond between the brand and audience of electronic music scene in Istanbul.
Stated as the target audience of the brand, the Millennial audience engages heavily on social media platforms. A communication strategy of the brand was built according to this fact, creating an inclusive platform where the brand met its audience in an holistic way.
Limits Off’s Facebook, Instagram, Tumblr, Pinterest, Soundcloud, Line.do, Snapchat and Twitter accounts were created and managed according to the insights of the electronic music industry. This idea was executed not only by the premium editorial content, but also with the digital applications which made audience engage more interactively.
Limits Off Digital Platform is presented by its greatly active social media channels and occasionally promoted on Zero Istanbul as well as its network.