Project Description: Hood Runners was built around the concept of integrating running into the neighborhood culture; creating a synthesis between one’s local habits with running. Forming three teams at Moda, Nişantaşı and Galata, these groups then created an ever-growing team of local communities to spread the word, and enjoy a run around the area.
In collaboration with Nike, Zero then created 34 individual covers, designed specifically for Istanbul’s hottest spots. The covers showcase the location of the spot on a map, as if found by a GPS tracker. Folded within the cover is a brochure that depicts the Hood Runners project, combining all that a neighborhood offers: locals, happening spots, team spirit, and running.