Set-Up: 3 teams were formed to create Nişantaşı, Galata and Moda Hood Runners; consisting of creative heads that had a passion to run. The team members were chosen from the locals of that neighbourhood to inject the fun side of running into the area with a diverse talent level varying from photography to DJing to singing to tattooing to graphic design.
Production: Each team was shot in their own neighbourhood using the local texture as the background. Famous streets and coffee houses were used to shoot team pictures, along with running shots featuring graffiti work, terraces, and parks.
Distribution: These were distributed as posters around town in 20 different locations with a reach of 3.2 million viewers.