Nike Airmax Air Reinvented Studio
It’s Istanbul has come up with a communication project for the new Nike Air Max products with a “sticker factory” concept. The event, which took place at It’s Open in Bilgi University’s Santralistanbul Campus , consisted of two containers that were designed as a workshop area: an Air Max exhibition, a sticker production area and a pop-up store containing the new products.
Visitors who inspected the Air Max world used an application, which simplified the drawing process, to create a sticker describing their own Air Max world. The designed labels were printed straight away and distributed to the designers as well as the other visitors. Thus the distribution was achieved organically.